Hello. My name is Karthik. I make things

and I work with very interesting people.  


This is what I do.

I have been involved with architecture, design, process, and product development for the last 12 years.An architect and a designer, I have trained in Pune, Pondicherry, and Dessau-Roßlau in Germany. I have successfully completed projects for brands and institutions in India, Germany, Scotland, Singapore, Brasil and a competition for a new base in Antarctica.

Since 2009, I have designed, user interfaces, technology products, backpacks, food products, brands and books. I am currently working on housing for the wastepickers and trying to take a plastics recycling facility off the ground, a brand of vegan foods called better, aiding a specialty coffee company called SUBKO find its place, helping a millet based foods company called Kiru develop a vernacular identity, and help Davis Index represent the industry better.

I am also part of larger groups who are doing very very cool things. Places I like to call friends.

I am: 

One half of

Collective Independent.

We started with projects in architecture, space design, branded environments. We eventually grew to design websites & interfaces & products. 

One third of 

Tasha & Girl 

 Tasha makes the fruit spreads. Kedar makes the business, I make the funnies. The company makes the best fruit spreads. Ever. 

One half of


A luggage brand I co-found with my friend. We launched a kickstarter campaign and failed. We built and live the portmanteau life. 

One fifth of

Black Swan Journeys. 

The other five run the travel company. I run around and design things for them. I also get everyone addicted to Rasmalai.

An insignificant part at

Black Baza Coffee Co.

I help with design, marketing and occasionally lifting boxes. I religiously drink and evangelise the coffee.

One part of a whole bunch of ideas yet to see daylight.

My kitty of Napkin sketches of things that should come. If deemed worthy, shall one day soon be seen on this wall. 

I like working with indic Languages.

Language plays a major role in the acceptability of brands in semi-urban settings. 5 years ago, i started working with brands who weren’t averse to trying to work in local languages. and now i am hooked

I like working from the inside.

I like working with the business team. Not for them. I feel the work is always better when the design and storytelling is done from within not outside of the business unit.

Now that you know. Let’s talk.

If you are here, you have either received an email I sent and you clicked on the URL. or, you requested for a sample of my works, and this is the closest I have come to making one. Either ways, I hope this didn’t disappoint.