Hello. My name is Karthik. I make things

and I work with very interesting people.  


This is what I do.

I have been involved with architecture, design, process, and product development for the last 12 years.An architect and a designer, I have trained in Pune, Pondicherry, and Dessau-Roßlau in Germany. I have successfully completed projects for brands and institutions in India, Germany, Scotland, Singapore, Brasil and Antartica. 

I am: 

One half of

Collective Independent.

We started with projects in architecture, space design, branded environments. We eventually grew to design websites & interfaces & products. 

One third of 

Tasha & Girl 

 Tasha makes the fruit spreads. Kedar makes the business, I make the funnies. The company makes the best fruit spreads. Ever. 

One half of


A luggage brand I co-found with my friend. We launched a kickstarter campaign and failed. We built and live the portmanteau life. 

One fifth of

Black Swan Journeys. 

The other five run the travel company. I run around and design things for them. I also get everyone addicted to Rasmalai.

An insignificant part at

Black Baza Coffee Co.

I help with design, marketing and occasionally lifting boxes. I religiously drink and evangelise the coffee.

One part of a whole bunch of ideas yet to see daylight.

My kitty of Napkin sketches of things that should come. If deemed worthy, shall one day soon be seen on this wall. 

I like working with indic Languages.

Language plays a major role in the acceptability of brands in semi-urban settings. 5 years ago, i started working with brands who weren’t averse to trying to work in local languages. and now i am hooked

I like working from the inside.

I like working with the business team. Not for them. I feel the work is always better when the design and storytelling is done from within not outside of the business unit.

Now that you know me. Let’s talk.

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