Hello. My name is Karthik. I make things.
And I work with very interesting people.
IN A NUTSHELL,
I have been involved with architecture, design, process, and product development for the last 12 years. An architect and a designer born, raised and trained in Pune, Pondicherry, and Dessau-Roßlau in Germany, I have successfully completed projects for brands and institutions across the country.
We started with projects in architecture, space design, branded environments. We eventually grew to design websites & interfaces & products.
Tasha makes the fruit spreads. Kedar makes the business, I make the funnies. The company makes the best fruit spreads. Ever.
The other two run the travel company. I run around and design things for them. I also get everyone addicted to Rasmalai.
I help with design, marketing, and occasionally; lifting boxes. I religiously drink and evangelise the coffee.
Language plays a major role in the acceptability of brands in semi-urban settings. 5 years ago, i started working with brands who weren’t averse to trying to work in local languages. and now i am hooked.
I like working with the business team. Not for them. I feel the work is always better when the design and storytelling is done from within not outside of the business unit.
With Hasirudala, i am working on a project called HasiruMane, a way to provide financial assistance and low-energy homes to informal waste pickers.
I am also working on the design and tech of a publishing platform for a trades reporting startup in stealth mode. We call it the Davis Index.
Working with Black Baza Coffee on better packaging and brand presence for really good coffee.
And a bunch of small things that mean a lot to me.