Hello. My name is Karthik. I make things.
And i work with very interesting people.
IN A NUTSHELL,
This is what I do.
I have been involved with architecture, design, process, and product development for the last 12 years.An architect and a designer, I have trained in Pune, Pondicherry, and Dessau-Roßlau in Germany. I have successfully completed projects for brands and institutions in India, Germany, Scotland, Singapore, Brasil and Antartica.
One half of
We started with projects in architecture, space design, branded environments. We eventually grew to design websites & interfaces & products.
One third of
Tasha & Girl
Tasha makes the fruit spreads. Kedar makes the business, I make the funnies. The company makes the best fruit spreads. Ever.
One fifth of
Black Swan Journeys.
The other five run the travel company. I run around and design things for them. I also get everyone addicted to Rasmalai.
An insignificant part at
Black Baza Coffee Co.
I help with design, marketing and occasionally lifting boxes. I religiously drink and evangelise the coffee.
I like working with indic Languages.
Language plays a major role in the acceptability of brands in semi-urban settings. 5 years ago, i started working with brands who weren’t averse to trying to work in local languages. and now i am hooked.
I like working from the inside.
I like working with the business team. Not for them. I feel the work is always better when the design and storytelling is done from within not outside of the business unit.